Advertising FAQs

Do you have an advertising policy?

We are committed to developing appropriate advertising and sponsorship opportunities, to support core activities either directly or indirectly. It will encourage commercial relationships which do not conflict with the delivery of our strategic goals.

Our Advertising and Sponsorship Policy‌ ‌aims to provide helpful advice to prospective advertisers and sponsors on what is, and is not, acceptable form of advertising for the Council.

The policy relates to advertising and sponsorship opportunities connected to the Council’s assets, services, events and other activities that it has responsibility for. Please read and understand what is and is not, acceptable for the Council to advertise before you contact us.

Are there any types of advertising you won’t accept?

Yes, all advertising must comply with our Advertising and Sponsorship Policy.

We won’t accept advertising if it:

is inappropriate or objectionable
may result in the Council being subject to prosecution
promotes gambling
promotes payday loans
refers to tobacco or similar products
promotes the misuse of alcohol or promotes the use of alcohol to children
might be deemed inappropriate for children, for example, violent films, pornography and so on
appears to influence support for a political party / candidate
appears to conflict with our wider promotion of healthy and active lifestyles
promotes unhealthy food or drinks defined as high saturate fat, salt and / or sugar (HFSS)
appears to conflict with the Council’s Climate Change Strategy
appears to conflict with Derby City Council’s Equality, Dignity and Respect Policy
is from an organisation in financial or legal conflict with the Council
is from an organisation with a political purpose, including pressure groups and trade unions
is the subject of a complaint to the Advertising Standards Authority and upheld by such authority as a legitimate complaint.

The above list is not exhaustive, and the Council retains the right to refuse advertising on the grounds that, in the Council’s opinion, it is inappropriate, or it conflicts with services already provided by the organisation.

Are there any restrictions on artwork design?

Yes. Due to planning conditions, roundabouts, roadside and event boards have restrictions on the size of the any text. Please refer to our design guidelines‌ for more information. Full details will be provided.

Can the Council design the artwork?

Yes. Our In-house Design team offer creative and innovative solutions for your advertising needs. From just £50 + VAT per hour we will work with you to create the perfect advert to promote your business, designed with our advertising standards in mind. You can discuss this with the Advertising team who will be happy to help.

What happens if there are roadworks near my advert?

Should the area around your asset become blocked by roadworks the Council will refund you on a pro-rata basis, as stated in any contracts.

If an asset is damaged in a road traffic collision, the advert will be replaced at the cost of the Council, at the earlier opportunity.

When does artwork have to be submitted?

We require all artwork to be submitted at least 10 days before the chosen installation date. Ideally, we would prefer artwork to be submitted at the earliest available date.

Are discounts available for block booking?

Yes, we take into consideration the number of assets and duration of the booking when sending quotes. Each contract with us varies, for more information, please email us.

What does a good advert look like?

A good advert will have a strong call-to-action, be informative and not appear cluttered or busy, which may detract from the overall effect of the advert.

How can I pay for my advert?

To meet the needs of our clients we accept monthly, quarterly and yearly payments for any assets booked with us.